Seal the Deal is a playful yet critical exploration of society’s increasing reliance on gamification to maintain engagement. In an era where attention spans are rapidly declining, our ability to focus has become dependent on systems that reward, compete, and entertain. This work highlights the extent to which gamification has infiltrated our daily lives, shaping behaviour and motivation through artificial incentives. It invites viewers to reflect on whether this phenomenon enhances our experiences or merely conditions us to seek constant stimulation.
